Welcome to the Red Movement
Sparking A Global Consumer Revolution
***********THE RED MOVEMENT BOOK LINK ON AMAZON ***********
The Red Movement, Shadan Kapri’s exposé on justice in the 21st century, is not only a bestseller but a global call for ethical consumerism. The book urges readers around the world to use their wallets as weapons against injustice—refusing to fund companies that exploit workers, rely on forced labor, or pollute the environment. Kapri’s message is clear: every purchase is a vote for justice or exploitation. Her movement is transforming spending habits and pressuring corporations to prioritize human rights and sustainability. Millions are mobilizing, reshaping corporate behavior through worldwide consumer campaigns. The Red Movement is sparking transformation by pressuring industry titans and demanding radical transparency. Kapri’s global mission is to make conscious consumerism the norm around the world—and it’s happening like wildfire. Book reviews have come in from Italy, France, Spain, Australia, India, Japan, Germany, and the United States, praising the book’s impact and how it’s reshaping consumer choices by spreading a message for global change.
The Red Movement is an environmental and social justice movement that connects the injustices against the Earth to the injustices against people. While the world declares itself ‘slave free,’ the truth is just the opposite. People are still bought and sold, forced to sell their bodies, or work in hidden factories under unbearable conditions. Some even toil away on farms and construction sites on some of the world’s most famous sporting events as victims of sex trafficking and labor trafficking.
The forced labor of slaves can be linked back to certain toys we buy, clothes we wear, and even foods we eat. Slave labor is used in mining, and too often those basic raw materials find their way into electronics, computers, smartphones, cars, cosmetics, and even jewelry. Sex and/or labor trafficking have been linked to the World Cup, the Olympics, and the Super Bowl. Modern-day slavery, also known as human trafficking, is more lucrative now than during the transatlantic slave trade by bringing in more than 32 billion dollars every single year. This is more than Amazon, Google, and Starbucks combined.
The Red Movement provides new perspectives to fighting these social problems through conscious consumerism that supports corporations, brands, products, people, and even events that leave behind a positive legacy.
The Red Movement brings the terms “everyday activism” and “ethical shopping” to greater global attention since the whole book centers around the idea that everyone can be an activist and everyone is an activist through the items they buy and support every day of their life.
Look at it this way, if one person buys a product from a company or supports an event or brand that is tied to human rights violation nothing happens.
Yet, when millions of people buy products from the same company or support the same events that exploit people AND the planet, then we are collectively promoting, supporting, and expanding these unethical practices every day.
Millions of people never realize that they have unknowingly purchased products and thereby supported corporations and brands that:
1) mistreat their workers
2) deny them a livable wage
3) exploit their human rights
4) expose them to unsafe conditions
5) contribute to climate change and/or
6) overflow landfills with hazardous waste and toxins.
By buying these products and supporting these corporations and their actions, we engage in unchecked consumerism. Our consumer culture is making people broke and unhappy. The Red Movement takes the modern social justice movement forward by giving people solutions and rejecting the consumer and Hollywood lifestyle where materialism, capitalism, and excess rule.
The Red Movement shows that environmental and social justice are intertwined while a new approach is needed.
Every day activists are normal people who care about where their hard-earned money is going and will not financially support companies, products, or even events that lead to the exploitation of people or the Earth.
While environmental abuse has grown so has modern-day slavery, the worst injustice of all. The reality is that slavery never really ended; it just changed form and became more embedded and underground than ever before.
The issue of social injustice has infiltrated almost every area of modern life making it a 32-billion-dollar industry.
People have been completely unaware of how they have been supporting and expanding these unethical practices by buying these products that lead to the abuse of the Earth and/or the abuse of people who make them.
We can’t wait on governments or non-profits to make a difference, otherwise we wouldn’t be in this situation. The average everyday person has enormous power to right these wrongs in ways that few realize, until now.
- The Red Movement works to push the issue of social justice forward by creating a grassroots, international effort to stop systemic injustice, modern-day slavery, and the destruction of the planet through awareness, advocacy, and individual action.
The mission of the movement is to empower people to make conscious choices that align with their beliefs by supporting corporations, people, brands, and events that promote basic human rights and the environment.
Consumerism and business must be used as a force for good and many young consumers are demanding this. A business model that exploits the Earth and/or people for greater profit margin is not sustainable or acceptable. These are the principles the RED Movement is built upon. The Red Movement book and movement was created by Shadan Kapri. The Red Movement takes the modern social justice movement forward by showing how environmental justice is a human rights issue.
To learn more about the movement and how you can make a difference read the book, “THE RED MOVEMENT” available on Amazon and Barnes & Noble links below.
THE RED MOVEMENT BOOK ON AMAZON (Available in this link)*****************************
THE RED MOVEMENT BOOK ON BARNES & NOBLE (Available in this link)********************
As Margaret Mead so profoundly said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
Join us in this global mission.
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